In the cattle world, essentially it's all price fixed. And so is like, you know it what if we say, screw you guys, right? Like, screw you big beef producers. Screw all you people who put it to my dad. I feel like, over his entire life, just working hard, trying to get by. Mean, he lived on my 20 thousand dollars a year most years, if he actually even made money. But it's like, i'm not ok with that. We're gin to go right around those people. We're just going to go direct to consumer, like we raise the best beef. So there's no reason why these guys should be able

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