In the cattle world, essentially it's all price fixed. And so is like, you know it what if we say, screw you guys, right? Like, screw you big beef producers. Screw all you people who put it to my dad. I feel like, over his entire life, just working hard, trying to get by. Mean, he lived on my 20 thousand dollars a year most years, if he actually even made money. But it's like, i'm not ok with that. We're gin to go right around those people. We're just going to go direct to consumer, like we raise the best beef. So there's no reason why these guys should be able
After Derek’s dad sudden passing, he walked away from a multi-six figure career with the software giant Clickfunnels to take over his family's 130 year old ranch. That's where he started the Primal King Podcast, Cross O Meats (a D2C beef company) and now lives on 2700 acres in central Idaho with his wife and 4 kids.
Top 3 Value Bombs:
1. There are more things than just money.
2. Fulfillment is living your life in a way that will inspire other people.
3. Make the hard decisions and be brave through them.
Listen and enjoy Derek's Podcast - Primal King Podcast
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