Sponsorship and Sales Call Strategies

FOUR ACTIONABLE TAKEAWAYS

• Don't put your customer in box. Use "soft" language like "typically", "usually" and "what I've seen".
• Before holding an intro meeting with a new prospect, mine your ecosystem for inside intel about what they care about & what they're like.
• Always assume there are multiple decision-makers in a deal (not just 1).
• Tell the customer upfront who you're NOT for - it actually makes you appear more credible.

PATH TO PRESIDENT’S CLUB

• Head @ DemandJen
• Head of Community Growth @ Lavender
• Social Social @ Co-Founder
• Chief Evangelist @ Challenger

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal