Marketecture: Get Smart. Fast. cover image

Episode: 24: The one and only Joe Zawadzki

Marketecture: Get Smart. Fast.

CHAPTER

Goldman Sachs' Disruption in the TV Measurements

Goldman Sachs has made two investments in Mad High, a self-service TV company. Joe Cirincione says the investment could be seen as an entry point for Goldman to get into the IPO market. He thinks some of the steel PEs are opportunistic when they see single deals that have the characteristics of growth and profitability. "I would imagine this ends up ... becoming part of just speculating some sort of potential public story"

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