The Shadow Content of a Persona

When we overly curated our personas, it means that a part of the act is don't reflect back to me a bunch of stuff I don't want to see yet. The more stiff one note, the more attitude and inflexibility one has in their persona, the more content they have in their shadow. So if a person is willing to go through the hard work of showing up as authentically as they can authentic, while at the same time recognizing that they're not the only person on the planet ... then they show up authentically but with flexibility," he says.