"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Sweathead, A Strategy Podcast
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The Red Sneakers Effect
I've always been interested in the idea that branch behave distinctively. If you behave distinctively you will be noticed, I think is reasonably well known. One of the things I find quite interesting is the idea of the red sneakers effect. It's also super sexy. Like if you're running a strategy team or even an agency and over a few months you hear that someone fusing their career is like running these experiments for 50 pounds, 100 pounds, that's sexy. You want to know that person and sorry, fusing that word is just literally what comes to mind.
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