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Because Labels Don't Develop Artists, godmode Steps In
The New Music Business with Ari Herstand
What Is a Licensing Deal With a Major Label?
LZ Granderson: I'm hearing the 360 deals are happening, but on the other end of the spectrum, I'm talking to artists every day that are getting licensing deals with major labels with fat advances and no ownership. LZ: It's just like you got the boat that's at the extreme here. But you're probably talking to artists that have something going for them too. Totally. In those situations, in those situations, kind of, anything's possible to a degree. That's why, in a lot of cases, it is, that's why we say major labels are like VCs because they're like, oh, this is working. So if I get this,
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