Is Your Current Media Mix Getting You This Much Effective Reach This Much Right Reach?

Media costs and media inflation has been an issue over the last sort of year to 18 months, particularly anyway. You know, there's lower overall audiences for all channels because media time is being divided across more and more publishers and platforms. And when there's fewer people in each place than that market, pricing in that marketplace becomes more open to adjustment so that those publishers and platforms can meet their target.