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🐊 “Thirst Trap” — Gatorade’s brand expansion. Elon’s 1st 100 days. Lyft’s brutal buy-ability.

The Best One Yet

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Gatorade Is Not Just a Drink Anymore

Pepsi bought a commercial to announce that they are expanding their Gatorade brand. It's not just cold blue or riptad rash or orange or fruit punch, it's also energy trues, energy gels and protein powders. Pepsi is moving all of their sports nutrition brands under the Gatorade umbrella. They're risking over a dozen different drinks by slapping a logo on them.

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