There's an undercurrent of playing with perspective, which in turn becomes playing with identity. If I asked you right now, like, are you the James of today, is that your real identity or is your real identity from five years ago? It's just like we're constantly like morphing into these different things and it gives you confidence that the person you are today is not who you have to be in the future. That's the alter ego effect. David Goggins was unhappy with who he was when he looked in the mirror. So he was like, I'm going to become Goggins like this aspirational self, this idealized version of me. And by doing that

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