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36. Creatively Combating Antimicrobial Resistance

Contagious Conversations

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Enhancing Communication on AMR Threat and Avoiding Unnecessary Antibiotic Prescription

This chapter highlights the obstacles medical professionals face in effectively conveying the dangers of antimicrobial resistance to patients and the public, including the pressure to prescribe unnecessary antibiotics. It emphasizes the importance of educating the public to reduce this pressure and discusses the struggles of family physicians in a consumer-oriented healthcare system.

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