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#18 Let My People Go Surfing: The Education of a Reluctant Businessman

Founders

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Founder's Personal Experiences and Business Approach

The chapter discusses the founder's personal experiences in various sports and how they influenced their approach to business. They emphasize simplicity, reducing consumption, and promoting durability. They also mention the unique advertising approach of their company, Patagonia, and the importance of buying fewer, higher-quality products.

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