#24 What will the role of GA be in the future?
The Measure Pod
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Is G a Four Going to Be Used as a Marketing Tool?
G a four has additional functionality over universal analytics that doesn't extend into things like bigquerry and sequel. So because they've got things like the explorer space, we can actually do some analysis or explorations which previously was a g o three 60 feature. It's abit of a learning curve thouyh migt have to get past first. But it is a step up. I think there's going to be more people in there, including marketers. i think this is where they're going to be using this externally. And then you'll have aggregate data to look at over here from ten other platforms.
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