188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King
The FMCG Guys
The Tension of Marketing and Product Experience in eCommerce
This chapter explores the crucial interplay between marketing and product experience, stressing that even the best marketing cannot save a poor product. It also examines the growing investments in marketing amidst skepticism and the shift towards retail media in the digital advertising landscape.
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