2min chapter

How To Citizen with Baratunde cover image

Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

CHAPTER

The Citizen Story Masquerading as a Consumer Story

I think there is a line where the consumer story maybe can co-op the citizen story. I think Brewdog is an interesting case in point, because actually they've behaved pretty badly in some ways recently. And so the really interesting question in that organization is, who's co-opting whom? Yeah. Once you start to authentically build a citizen's story,. You can't stop it. It'll find a way. Right.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode