2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Are We Really Having Fun at Bars or Just Escaping Reality? - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

How to Get Out of Your Headspace

Just because an activity isn't fun sober doesn't mean it doesn't serve a purpose. Bars are designed to be boring if you're sober, providing all the more incentive to keep drinking. The businesses are giving patrons what they want, a socially acceptable way to get out of their own heads. But let's be honest about why we do it rather than give it a bogus veneer.

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