#62 NFT Gated Checkouts & Tokenized Software Licenses w/ Eric McHugh of SHOPX
The BitLift Podcast 🚀 Crypto, DeFi, Web3
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Challenges and Evolution of Cryptocurrency Payments for Brands
This chapter explores the journey of onboarding brands to accept cryptocurrency payments, detailing challenges like setting up wallets and handling customer support inquiries. It discusses the shift from solely accepting crypto to incorporating fiat due to customer demand, sharing insights on the percentage breakdown of payments over time. The conversation also delves into regulatory hurdles, impacts on countries' environments, and the potential benefits of a bitcoin-driven system.
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