Customer Confidential: Untold Stories of Earned Growth cover image

Ep. 216: Ben Reason | Humanizing Experiences: The Power of Design in Creating Meaningful Connections

Customer Confidential: Untold Stories of Earned Growth

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The Differences Between LiveWork and IDEO

I was coming out of doing a masters at the time. And I'd been reading about how there was an opportunity to make our use of the resources in the world more efficient through service. The easy example is most cars sit around for 90 something percent of their lives. So can you do more with less? We're really agnostic as to whether this is a digital experience or a human experience and a kind of a place-based experience.

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