How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

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Scoops of Struggle and Success

This chapter delves into the challenges faced by the founders of an ice cream business, focusing on portion control and competition from larger companies like Pillsbury. They recount their grassroots efforts to combat external pressures while maintaining their values and social mission. The speakers also reflect on the emotional complexities involved in transitioning from a beloved independent brand to being acquired by a multinational corporation.

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