Bloomberg Business Week Arts columnist James Tarmi explores artist Michael Heiser's 299 acre work of art in the Nevada desert. It is around three hours north of Las Vegas, you've got to drive for an hour and a half to a small town called Alamo. And then there's a driver who picks you up, puts you in a big SUV, drives you through the desert for another hour and ahalf into something that resembles the middle of nowhere. The writer has been working on this for a very long time - he was one of the first humans to actually go inside.

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