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The Rise of Frames, Farcaster, and Headless Marketplaces | Jesse Walden & Antonio Martínez

Empire

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Frames: A New Distribution Channel

This chapter discusses the concept of frames as a new distribution channel for products in Web 3, emphasizing the importance of having a desirable product and how frames can bring products to market. It explores the impact of frames on brand and trust in a decentralized marketplace.

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