Drive the Story to the Moment of Change

After the moment of change, what then? Well, I'm going to talk a little bit about. The things that are happening in the beginning are essentially driving to that moment of change. And so with three minute stories, like people have started saying, well, everything you're saying is so simple. Yes. It's simple because it's the way that our brains work. If you deliver a story and the way that a human brain expects to receive a story, it's going to be received better. So we just have to try to not be so cute. Just be direct. Tell your story.