Shoestring Budget? Google Ads Nuggets to the Rescue
Perpetual Traffic
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The Importance of Conversion Tracking
Half of all campaigns I see have either inadequate or no conversion tracking. Make sure the pixel is firing on the right thing that you actually want. We check the conversion every month for all the campaigns that we manage, our team goes through and checks conversion actions for every month at a minimum. For high spend accounts, we'll check daily because your conversion tracking breaks all the time. Anything that could break, you know, a pixel is a pixel. It's a one pixel by one pixel piece of code. Adding pages, changing your URL string, changing syntax, all that stuff breaks conversion trackingAll the time. You don't want to use Google Analytics as your primary conversion source. And it
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