The Mind Your Business Podcast cover image

Episode 600: The Million Dollar Messaging Formula That Sells Your Stuff For You (So You Don't Have to...) with Brandon Lucero

The Mind Your Business Podcast

00:00

The Illusionary Effect

I think that it also comes from a place if there's just a lack of critical thinking where people come into the space and because they hear everyone say it, they just assume that it's true. People tend to perceive claims as true or if they've been exposed to them before. And so what happens is it plays out in industries where we hear these norms or these things from guru after guru after guru,. who hasn't thought critically about is this really the best way anymore? Right. So I started asking myself like, why does Gary Vaynerchuk take off? Why does Bernay Brown's content, why does Simon's signing's content? And I'm like, none of them

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app