2min chapter

The Mind Your Business Podcast cover image

Episode 600: The Million Dollar Messaging Formula That Sells Your Stuff For You (So You Don't Have to...) with Brandon Lucero

The Mind Your Business Podcast

CHAPTER

The Illusionary Effect

I think that it also comes from a place if there's just a lack of critical thinking where people come into the space and because they hear everyone say it, they just assume that it's true. People tend to perceive claims as true or if they've been exposed to them before. And so what happens is it plays out in industries where we hear these norms or these things from guru after guru after guru,. who hasn't thought critically about is this really the best way anymore? Right. So I started asking myself like, why does Gary Vaynerchuk take off? Why does Bernay Brown's content, why does Simon's signing's content? And I'm like, none of them

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode