Superbole is one where you advertiseing supervole, you better damn well have a good product, because you're about to get smashed. A hundred ad, ten million people are going to become aware of you. Tey're like shark tank. So we were using high profile placements as a way to not only gain exposure, but to help legitimize the business.
Aron North and his team are changing the way we think about wireless service – and advertising.
Aron is the CMO of Mint Mobile, a unique direct-to-consumer wireless company owned in part by Ryan Reynolds. Mint Mobile has distinguished itself for its high level of service, low prices and innovative marketing practices, and Aron has played a big role in helping the small firm disrupt telecom giants.
Aron joined host Robert Glazer on the Elevate Podcast to discuss how his partnership with Reynolds works, how Mint Mobile is changing the wireless industry, Super Bowl ads, and much more.
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