Precision Politics: How Microtargeted Political Campaigns Impact Elections
Finding Genius Podcast
The Evolution of Political Campaigning
This chapter examines the shift from traditional broadcasting to data-driven microtargeting in political campaigns, analyzing how technology has transformed voter outreach. It also highlights the stark decline in civic engagement since the 1970s, outlining challenges candidates face in connecting with an increasingly disengaged electorate. The discussion underscores the dual implications of advanced data collection for both political and consumer behavior while addressing important concerns surrounding data privacy.
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