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4min chapter
Is there a Dr Pepper in the house?
Today, Explained
The Rise of Dr. Pepper: Strategies and Market Dynamics
This chapter examines the elements that led to Dr. Pepper surpassing Pepsi in market presence, highlighting effective marketing strategies and a focus on multicultural consumers. It also discusses how PepsiCo's pivot to non-carbonated beverages has provided Dr. Pepper with a unique opportunity to strengthen its market position.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode