Is there a Dr Pepper in the house?
Today, Explained
00:00
The Rise of Dr. Pepper: Strategies and Market Dynamics
This chapter examines the elements that led to Dr. Pepper surpassing Pepsi in market presence, highlighting effective marketing strategies and a focus on multicultural consumers. It also discusses how PepsiCo's pivot to non-carbonated beverages has provided Dr. Pepper with a unique opportunity to strengthen its market position.
Transcript
Play full episode
