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293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi

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The One Thing You Never Did in DTC?

Nello: I would say that there's two things that come to mind, like immediately. One is the ability to really play a significant role controlling of the revenue outcome through the web site. The other thing was definitely the influence or podcast sponsorship move. i'm constantly questioning what we're doing on landing pages. Is this too bloated, or it's not enough information? Should this go here? Or should this goes here? Do people resent more with this or with that?

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