How Do You Balance Internal Company Needs in Company Content?

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The first thing I start with for any content strategy is the CEO slide. What are those teams? What are the then the topics that are going to help those teams? That's kind of bucket one. Bucket two is what does the market want? And that's where you kind of get split thought leadership and top of funnel. Then I do kind of the nitty gritty top mid bottom funnel, even though we all know the funnel doesn't really exist. And then also start to look at personas from there. It goes from sporadic and ideas to more buckets and then precise kind of like topics on delivery.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share