The 5 Ways to Make Money By Being You - It's Time to Podcast Series
The Cathy Heller Podcast with Cathy Heller
00:00
What Song Do You Need for Pepsy?
After seeing an old navy commercial, Ravi Agrawal decided to get into the music business. He started by calling ad agencies and asking them what song they were looking for. Eventually he learned how to back pedal a chorus in order to make his songs more universal. The process took 10 years but it paid off with millions of dollars worth of licensing deals.
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