Marketing and Machines: Media planning
The Marketing Week Podcast
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Is There a Difference Between C Four and T Nineteen?
The biggest determiner of how successful you are over this period isn't so much the black box at all. Its your creative and it is one of the biggest factors. Consumers seem to have more an interest in the values that brands are living to, in the actions they're taking. So thinking about how you can focus on values as well as the product you're selling could be a interesting way to get an advantage over your competitors....
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