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Sustainable App Growth and AMA with Steve P. Young

App Marketing by App Masters

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Optimizing App Marketing Strategies

This chapter explores effective advertising strategies for iOS applications, particularly advocating for Apple search ads over Google ads. The speakers engage in a dynamic conversation about app audits, pricing models, and the importance of user experience design, using case studies to support their suggestions. The discussion emphasizes the significance of tailored subscription options and keyword relevance in boosting app visibility and revenue.

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