Is There a Difference Between B to B and C?

Do you find that people approach brands differently in each space? And is there a difference or anuance between the two industries? Graham, i think yet. Maybe we laboured a little bit too long, but for me it's, i absolutely enjoyed that. E, i think my i don't know the question, and this can be, i think i know the er here: When you look at b to b and b to c, being two totally different enitis, but still somewhat very similar,. Do you find in the research that, you know, people or or consumers, or employees or what not, approach those brands differently in every space?

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