In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series.
Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:
- The evolution of app-to-web user acquisition following Apple's recent policy change in the US;
- Optimizing Meta ad campaigns;
- The best platforms for non-gaming app user acquisition;
- Different approaches to creative testing;
- The future of ASO.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
