How Do You Tie It All Together?

Most companies i talk to are not doing that well. They're ing it at the gross level, where they have like a line on their spread sheet that's called paid search. You needn't fail to tie those together and figure out how much you can get from each channel. And then once you have that, you can kind of work your way up the funnel. The second part of the second type of leads that you get are our leads or customers where you get their email address, but they don't buy. So now you need to figur out your email attribution programmes. What activities am i doing to that male over what period of time? And what percentage of those emales over

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