Why Fred Joined VW’s National Dealer Council

Fred explains how he became chairman, his goals, and efforts to rebuild dealer-brand relationships at Volkswagen.

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Today I’m joined by Fred Emich IV, Partner at Emich Automotive.

We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred’s faced as Chairman of VW’s National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more.

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00:37 How did racing shape Fred's career?