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Alton Brown and the Food Network
"I try really hard to not instruct when I make recipe videos," he says. "This video is purely a social call, you know, just two adults get in a stew on." Brown earned his air of authority by going to culinary school, but he's not a chef and he'd be the first person to tell you that. The editing style gives off a dad-is-learning eye movie vibes,. all the cheap digital transitions in the text on screen in whimsical, off-the-rack typefaces.