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How Many Hours Do You Put Into Your Product?
You will reveal exactly how many hours you put into each of your products. Your next info product, which is about how everybody can build an audience on Twitter, you put something crazy like 16 hours into it was like 10 times less. That's something close to $9,000 an hour. How are you able to put this thing out so fast? I did this intentionally. This is a good example of sort of realizing that there are different formats.