How AI Will Transform Travel Search
The Skift Travel Podcast
AI's Transformative Impact on Travel Agencies
This chapter explores how emerging AI technologies are reshaping the online travel agency landscape, particularly in search and booking processes. It highlights the competitive dynamics between companies with unique offerings and those relying on non-unique inventory, while discussing potential evolution in commission structures. Additionally, the conversation touches on the challenges and opportunities posed by AI and conversational interfaces in enhancing customer engagement and ensuring the efficient operation of travel businesses.
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