Apple Podcast Subscriptions - Is That a Good Idea?

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Apple says they're going to now do podcast subscriptions, right? So you're right. But they're waking up like the tiniest fraction of the marketright? Because the real market is advertising. That's the market that exists. It's always going to be the larger market. And apples like t that's cuto dirty, although apparently not dirty enough for the apples or advertising,. which they now get advantage themselves in.

Ben and James discuss the history of podcasts and why Spotify’s recent announcements are so compelling for creators.

Links

Ben Thompson: Spotify’s Surprise — Stratechery
Episode 185 — Open, Free, and Spotify — Exponent
Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery
Ben Thompson: Spotify’s Podcast Aggregation Play — Stratechery
Ben Thompson: Dithering and Open Versus Free — Stratechery
Ben Thompson: Spotify Earnings, Podcasts and Lifetime Value, The Ringer Acquisition — Stratechery
Ben Thompson: The European Super League, Apple Music’s Letter to Artists — Stratechery
Ben Thompson: Podcast Subscriptions vs. the App Store — Stratechery
Ben Thompson: Fearing Spotify?, Apple’s Earnings, Margins and Chips — Stratechery