gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
gm from Decrypt
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The Open Metaverse: A Conversation With Adidas
Adidas is also partnered with the board a yacht club punk's comics, you know when you are considering partners in the space to associate with our platforms. It started number one with us really being clear of like who are we what do we stand for and how do we cross that bridge into web three? I think it was important to us was education there's a lot of still at the time, let's say, grifting, there was maybe shilling of projects that weren't really legitimized so we absolutely wanted to stay away from crypto. Wanted to make sure we work with other sorts of partners and creators that are also disrupting the space to really give the power back to creators.
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