Dean Delray's LET THERE BE TALK cover image

#554:Blake Kuwahara - Eyewear Designer and CEO or Blake Kuwahara

Dean Delray's LET THERE BE TALK

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The Importance of Reaching a Wider Audience

I didn't buy new eyewear for 12 years, because I had these Tom Browns. There was a dead period there for 12, 15 years. If you take the fashion risk, it generally means that you're speaking to a much smaller audience. It takes away from the exclusivity and the interest and the product. And thankfully, there's enough independent optical boutiques and retailers supporting our brands.

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