How to Get Your Listeners to Listen to Planet Money Episodes

If you begin each episode by posing a specific question and making a promise, you'll have just enough intrigue to spark some curiosity. One of the big keys to success of Planet Money is we have people who work for us who are really impatient and have short attention spans. People say like, oh, I don't understand what's happening until page three or I completely zoned out on page five. And that level of clarity is going to make your listener yearn for the answers to the question that you post. That will be the benefit of getting this question answered.

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