
Are Software Developers Like Movie Producers, or Are We Software Engineers?
How About Tomorrow?
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Navigating Apple's Impact on Ad Agencies
This chapter discusses the repercussions of Apple's decision to make users opt-in to ad tracking, focusing on the dilemmas faced by ad agencies in light of consumer protection measures. It highlights how the advertising landscape has been disrupted, affecting business models and the effectiveness of ads, particularly on platforms like Instagram.
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