The Business of Publishing, featuring Rachael Herron and Joe Biel
Memoir Nation
00:00
The Rise and Fall of Book Development
In the 90s, what we were doing was like a lot more forward thinking. A lot of the bookstores just didn't get it and didn't want to touch it so we were sold more in specialty stores. We sort of created what is now called specialty markets where you sell books to places that do not primarily sell books. And now that's like a whole niche within the industry,. Whereas at that time, we were met with "you kids don't know what you're doing"
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