Build Your Tribe | Grow Your Business with Social Media cover image

How to Find Your Niche and Grow a Community on Instagram, with Warren Carlyle - 447

Build Your Tribe | Grow Your Business with Social Media

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How Big Is the Community on Instagram?

I started it just because I wanted to connect myself. I've always had an obsession with like aliens when I was a kid, but you don't really know what to do with your obsessions and the things that you're really interested in. And so I started that account and very similar to how brands were using Instagram to connect with influencers. I did the same thing, but my influencers were underwater photographers. They were professors that taught on Cephalopods. So I just took that same model and I applied it towards a very niche topic. In Hollywood films is like these very malicious creatures. They attack ships. All their suckers can, you know, attack you.

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