What's the Difference Between Running Shoes and Running Shoes?

More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact.

Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport.

But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business?

To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com

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