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Geert Groot โ€” How to scale Google Ads with small budgets | Ep 24

The PPC Mastery Podcast

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Optimizing Google Ads with Automation

This chapter explores the effective setup and optimization of Google Ads campaigns, focusing on conversion tracking and streamlined campaign structures. It highlights the use of automated scripts for managing Dynamic Search Ads and how these tools can significantly reduce manual efforts while enhancing efficiency. Additionally, the discussion includes real-world examples of script applications, showcasing ways to exclude irrelevant search terms and improve overall campaign effectiveness.

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