Are You Reacting Against Your Own Rule?

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We can think about motivation as being internal or external. And even take something like exercise, right? I may be exercising because i want to exercise. But it's still coming from me in some sense, but it's also not right. There's a should rather than a want. You know, people talk about temptation bundling. Sometimes, if you want to do something, but you don't want to dosomething else, you link the two together. So, you know, this is an opportunity to do the thing that you want while also doing something else. If we can make it more of a wantll be more excellent.

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.

In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.

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Jonah Berger and I Discuss How to Change Anyone's Mind and …

His book, The Catalyst: How to Change Anyone's Mind
How people change
That most decisions that we make are shaped by other people
The major mistake most of us make when it comes to trying to change behavior in ourselves and others
How to create change by reducing the barriers and energy required
Feeling like we should do something vs because we want to do something
People's zones of acceptance and rejection
What it means to "highlight a gap" and how it can help us change
How the costs of change often come due before the benefits of change are experienced
What factors drive Identification vs Differentiation

Jonah Berger Links:

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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:

Mimetic Desires in Everyday Life with Luke Burgis

Effectively Thinking Ahead with Bina Venkataraman

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