Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
Business Wars
00:00
The Rise of Häagen-Dazs: Luxury and Legacy
This chapter delves into the origins of the Häagen-Dazs brand, exploring the creative branding process and the challenges of maintaining quality during its rise in New York City. It highlights the dynamic tensions between a father and daughter over the future of the brand, showcasing ambition, conflict, and innovative solutions in the ice cream business.
Transcript
Play full episode
