The Only Guide You Need to Grow Your Business
Ecommerce Playbook: Numbers, Struggles & Growth
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Scaling a Business - The Concept of a Map
C t c has developed a hierarchy of metrics that it uses to track its business. The company looks at marketing efficiency, acquisition cost per new customer and sales revenue divided by ad spend. It also tracks the repeat rate for customers who buy products on average. Roazan: I love what you've done with this idea of 'a map' in which people can see where they are going as well as how those two things relate.
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